JOÃO
AFONSO
Every digital experience is a unique story, and I’m passionate about helping you tell yours.
With a sharp eye for detail and a deep understanding of user needs, I turn complex challenges into seamless, impactful designs that resonate with the user.
Médis Services
Shaping a connected digital health ecosystem—merging UX research, strategy, and UI design to create seamless, user-first experiences.
From optimizing the Médis marketplace to integrating new services into a cohesive platform, my work focuses on accessibility, engagement, and aligning user needs with business goals—all backed by data and strategic thinking.
/ about
Coffee, Users & Figma.
Designing Experiences,
One Insight at a Time
Every product, every interaction, every digital journey tells a story—and I’m here to make sure it’s a damn good one.
I’ve always been fascinated by how people think, feel, and navigate the digital world. That curiosity turned into a passion, and that passion became my career. Whether it’s simplifying complex service ecosystems, refining user flows, or designing UI systems, I thrive at the intersection of strategy, creativity, and human behavior.
HUMN.AI
Build a design system from scratch for the Rideshur platform. We introduced design tokens to ensure consistency and scalability, which streamlined collaboration between design and development teams.
Based on user and market research, the system evolved into more than just a visual toolkit; it became the foundation for faster workflows, a stronger brand, and an improved user experience.
For me, UX design isn’t just about creating interfaces. It’s about weaving user journeys into a seamless experience, a visual language that connects and empowers.
My goal is to craft designs that resonate deeply, leaving lasting impressions and delivering real value to both users and businesses.
JOÃO
AFONSO
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